PPC Advertising Basics

One of the best ways to find new customers and grow your business is pay-per-click advertising. PPC ads are typically seen in the top positions of search results on Google, Bing, and Yahoo. This can be extremely beneficial for small businesses because the top 3 spots on Google get 46% of clicks. Watch the video to learn how PPC can boost your sales and learn more about how Volusion’s team of experts can help you. Call 1-888-750-3996!

Check out our Pinterest Advertising Tutorial for 2019. We cover how to create and manage Pinterest Ads traffic campaigns updated for 2018-2019. If you aren’t sure how to set-up Pinterest Ads to drive traffic, conversions, and sales to your website, we go over several targeting options that you can choose for your business. Pinterest is one of the best paid advertising platforms for Pay-Per Click Advertising (PPC) and if you are looking for options to spend your marketing budget, you can’t go wrong with Pinterest.

You need to first start by creating a Pinterest Business Account. You can name it the name of your business, and then you want to set-up your billing method, which would be the credit card used to pay for your Pinterest ads. Next, you need to add your business settings including your business name and address. From there, you need to confirm your website on Pinterest. By confirming your website, you are able to make audiences and track more about your Pinterest pins.

Pinterest ads are one of the best ways to get your products, content, services, and your brand in front of Pinterest users are they either search keywords or browse different categories on Pinterest. If someone is searching for recipes, fitness tips, home decor, and more on Pinterest, you can put your sponsored pins in front of them. Our tutorial will show you how to create Pinterest sponsored ads in 2019 to grow your profile, increase your following, and increase the clicks to your website. You can use the Pinterest ads manager to create, edit and manage all of your promoted pins. Pinterest campaigns are pretty easy to get started, but you need to learn more as you go. Our video will give you the best step-by-step instructions for setting up Pinterest Ad campaigns in the ads manager.

First, make sure you’re on ads.pinterest.com. Click “Ads” and then select “Create ad.” Choose an advertising goal that works best for your business based on what you want people to do after they see your ad. Pick your goal based on what’s most important to your business for this specific campaign. Select pause campaign if you don’t want to launch your campaign immediately. This effectively creates a draft of your campaign so you can review all the details before your ads go live.

Pinterest Advertising Guidelines: https://policy.pinterest.com/en/advertising-guidelines

Pinterest Ads Creative Best Practices: https://business.pinterest.com/en/creative-best-practices

Pinterest Ads Product Specs: https://business.pinterest.com/en/Pinterest-product-specs

Standard Pinterest Pin

These Pinterest specs apply to both standard organic Pins and standard Promoted Pins.

Images

File type: PNG or JPEG

Max file size: 10 MB

Aspect ratio: We recommend using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio that’s greater than 2:3 might get cut off in people’s feeds.

Character counts

Title: Up to 100 characters. If you don’t fill out a title, people will see your Pin description instead.

Description: Up to 500 characters.

The first 50-60 characters are most likely to show up in people’s feeds, so put your most important info first.
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